FJ – The IAB is composed of members from all areas of the Internet (Boards, advertisers, Institutes of Education, Referrals, media agencies, creative agencies etc. This is what makes it so rich and originality. The IAB must remain the hub of business on the Internet, without bias other than the promotion of media as an advertising medium. We must focus our efforts in developing tools that enable advertisers to better understand and use the Internet media in their communications. We must develop our Net Impact studies, enhancing our meetings with advertisers. We must also get more in touch with creative agencies, who do not know well enough the media, and have still tend not to devote sufficient talent. The creative to help us make the media more attractive. Finally I want to establish bridges between the IAB and schools (trade, but also design) to raise awareness the potential of the Internet media to today’s students, who are the advertisers or creative tomorrow. .

FJ – Inertia of these advertisers is rather paradoxical since they almost all credo reflection out of the box, it means finding alternatives to using ideas from traditional media. However, it is quite common to see them finally do not take the risk to change their media choices. I think it would from an advertiser for the first time massively speak on the Internet for all the others follow. And that day is coming up. For Intenet with 24 million users can mount the cover on virtually all targets including the famous housewife. And it just so happens that these housewives have a profile of small consumer media like television. What makes the Internet an ideal complement to the television. I am convinced that this year marks the consumer will not overlook the potential audience for them is now the Internet media.

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